Waraku Education

Ideas, experiments and observations as they occur [and I have time] relating to teaching and learning in a secondary school - special focus on ICT.

Tuesday, April 18, 2006

What can we learn from consumer psychology to help us with subject selection?


How true does this quote from an article dealing with consumer psychology reworded to talk about subject selection and students.

Consumer Student Behavior and Marketing Course Counseling Strategy

The study of consumers students helps firms and organizations schools improve their marketing course counseling strategies by understanding issues such as how

  • The psychology of how consumers students think, feel, reason, and select between different alternatives (e.g., brands, products subjects, courses);

  • The the psychology of how the consumer student is influenced by his or her environment (e.g., culture, family, signs, media);

  • The behavior of consumers students while shopping or making other marketing course counseling decisions;

  • Limitations in consumer student knowledge or information processing abilities influence decisions and marketing outcome;

  • How consumer student motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and

  • How marketers teachers can adapt and improve their marketing course counseling campaigns and marketing course counseling strategies to more effectively reach the consumer student.

Understanding these issues helps us adapt our strategies by taking the consumer student into consideration. For example, by understanding that a number of different messages compete for our potential consumers' students' attention, we learn that to be effective, advertisements must usually be repeated extensively. We also learn that consumers students will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding the consumer student, we will be able to make a more informed decision as to which strategy to employ.


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